Webboard continues to be strong, NHN game sales sales 21.4% ↑
NHN released its 3Q results on the 8th. Overall sales increased by 10.6% YoY, while the game division's sales increased by 21.4%, surpassing total sales growth.
NHN's consolidated 3Q sales were 10.6% year-on-year, up 2.2% Qom, and operating profit increased by 70.3% year-on-year, and 59.7% to W8.3bn. In the game sector, the company recorded a solid growth with sales of 21.4% year-on-year and 11.3% Qom to W115.9bn.
The reason for the increase in sales of the game sector is the recent rising web board game, and Japan's mobile game propaganda is chosen. In particular, web board game sales have increased the game sales by 38% year-on-year and 19% Qom, thanks to the revised game method implementation effect. It is explaining that it is steadily raising.
NHN merged the game business organization into the head office on October 1. Since then, it is a strategy to expand its position as a global game company that encompasses various genres beyond the No. 1 web board operators in Korea. To this end, the Match Three puzzle professional capabilities proved in Japan and Korea are expanded to the Western market, and the mid-core game lineup is built with 'Racist Days', which is being prepared for the first half of the year, and 'Project We Mix Sports', 'Marvel' It is a game specialized in web boards and social casino genres such as slot 'and plans to challenge the global blockchain game market.
Meanwhile, the technology sector showed the biggest growth year-on-year growth. Both the CSP business and MSP business have risen, with sales of KRW 71.3 billion, up 3.3% from the previous quarter and KRW 71.3 billion. In particular, sales of the CSP business, including NHN Cloud, rose 47.1% YoY thanks to the public sector order, and the fourth quarter sales are also expected to be more prominent due to the reflection of the public sector's characteristics.
NHN Chung Yeo-jin said, In the third quarter of this year, despite economic uncertainty, it was a time when most of the projects showed the growth of the previous quarter and year-on-year. Based on the solid performance of the business, we will lead the even growth of core businesses such as payment advertisements, commerce, technology, and content, and focus our capabilities to improve profitability.
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